Project Goal
The goal of this project was to establish Kūka‘i Creators as a forward-thinking cultural innovation brand that bridges traditional Hawaiian values with modern technology. The Kūkaʻi Creators team brought me on to help them visualize a brand identity that communicated the intersection of Hawaiian culture and tech in a stylistic way .
The goal of this project was to establish Kūka‘i Creators as a forward-thinking cultural innovation brand that bridges traditional Hawaiian values with modern technology. The Kūkaʻi Creators team brought me on to help them visualize a brand identity that communicated the intersection of Hawaiian culture and tech in a stylistic way .
Overview of Client
In 2023, Revitalize Puna and Purple Mai‘a launched Kūka‘i Creators, an experiential learning event that blends ‘āina and cultural immersion with art, design and tech tools to transform historical and contemporary stories into captivating visual experiences. Kūka‘i empowers individuals to become creative storytellers in the modern frontier, bridging the gap between ‘āina and technological innovation.
In 2023, Revitalize Puna and Purple Mai‘a launched Kūka‘i Creators, an experiential learning event that blends ‘āina and cultural immersion with art, design and tech tools to transform historical and contemporary stories into captivating visual experiences. Kūka‘i empowers individuals to become creative storytellers in the modern frontier, bridging the gap between ‘āina and technological innovation.
Design Decisions
The team shared their vision of blending ancient Hawaiian symbolism—particularly the art of weaving stories—with modern design motifs. As a designer, I do my best to combine the client vision, and goals and aspirations for their businesses into my design decisions. My goals are always to ensure that (1) I create identities that are visually competitively and distinct in specific markets, and (2) the client is happy and proud of what they will soon call their own. Recognizing a gap in the market where few brands bridged culture and technology the way Kūka‘i Creators planned to, we developed a duality concept inspired by ‘olonā rope and modern digital motifs. The hexagon favicon symbolizes balance and stability, while purple conveyes creativity, sophistication, and cultural prestige. After a few refinements, the final design aligned with the client’s vision.
The team shared their vision of blending ancient Hawaiian symbolism—particularly the art of weaving stories—with modern design motifs. As a designer, I do my best to combine the client vision, and goals and aspirations for their businesses into my design decisions. My goals are always to ensure that (1) I create identities that are visually competitively and distinct in specific markets, and (2) the client is happy and proud of what they will soon call their own. Recognizing a gap in the market where few brands bridged culture and technology the way Kūka‘i Creators planned to, we developed a duality concept inspired by ‘olonā rope and modern digital motifs. The hexagon favicon symbolizes balance and stability, while purple conveyes creativity, sophistication, and cultural prestige. After a few refinements, the final design aligned with the client’s vision.
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Case Studies
Case Studies
Case Studies
Partnering with kuleana-led leaders to reimagine what impact can look llike through brand strategy and design that honors and elevates Hawaiʻi.
Partnering with kuleana-led leaders to reimagine what impact can look llike through brand strategy and design that honors and elevates Hawaiʻi.
Partnering with kuleana-led leaders to reimagine what impact can look llike through brand strategy and design that honors and elevates Hawaiʻi.
