Reputation is not built in calm weather.
Rather, it is revealed in the gale.

Reputation is not built in calm weather.
Rather, it is revealed in the gale.

Reputation isn’t built in calm weather.
It’s revealed in the wind.

Protecting Hawaiʻi brands through brand strategy and design.

Protecting Hawaiʻi brands through brand strategy and design.
Protecting Hawaiʻi brands through brand strategy and design.

Letʻs Start

Right Fit?

Brands Ulumano are Built For

Brands Ulumano
are Built For

We are a good fit if you're —

We are a good fit if you're —

Leading a mission-driven brand whose work serves the lāhui and the long-term wellbeing of Hawaiʻi.

Working to rebuild brand trust after a setback, and need its public image to reflect change; and or

Outgrowing your current brand as its credibility has moved fast and the gap is starting to show; and or

Probably not yet, if you're —

Probably not yet, if you're —

"Just looking for a logo," and not a brand rebuild or refresh that is backed by strategy; and or

In the middle of internal brand instability or leadership conflict that hasn't settled yet; and or

Exploring a project without the budget or authority behind you to move forward.

Process

Reputation is built in layers.
So is every project.

Reputation is built in layers. So is every project.

Every project follows a tested path that is adapted to your situation.

Every project follows a tested path that is adapted to your situation.

Every project follows a tested path that is adapted to your situation.

Onboarding phase of the Ulumano brand strategy process
Onboarding phase of the Ulumano brand strategy process

01

01

Phase 01

Onboarding

Start by requesting a consultation. I learn what you’re protecting, what’s at stake, and what’s been tried before. If we are fit for each other, you’ll receive a tailored project proposal and next steps.

Phase 01

Onboarding

Start by requesting a consultation. I learn what you’re protecting, what’s at stake, and what’s been tried before. If we are fit for each other, you’ll receive a tailored project proposal and next steps.

Phase 02

Strategy

We define your competitive direction. This phase focuses on research, exploration, and narrowing in on a strategy-driven approach. I then provide creative directions for you to choose from.

Phase 02

Strategy

We define your competitive direction. This phase focuses on research, exploration, and narrowing in on a strategy-driven approach. I then provide creative directions for you to choose from.

02

02

Strategy phase of the Ulumano brand consulting process
Strategy phase of the Ulumano brand consulting process
Design phase of the Ulumano brand consulting process
Design phase of the Ulumano brand consulting process
Design phase of the Ulumano brand consulting process

03

03

Phase 03

Design

Once the direction is chosen, we move into design. I present the strategy supported brand design, and we collaborate to refine it until it aligns with the approved strategy.

Phase 03

Design

Once the direction is chosen, we move into design. I present the strategy supported brand design, and we collaborate to refine it until it aligns with the approved strategy.

Phase 04

Offboarding

Your brand files arrive in an organized structure — but the work doesn’t end there. I walk you through everything and stay available as your brand meets the real world.

Phase 04

Offboarding

Your brand files arrive in an organized structure — but the work doesn’t end there. I walk you through everything and stay available as your brand meets the real world.

04

04

Offboarding phase of the Ulumano brand consulting process
Offboarding phase of the Ulumano brand consulting process

Reputation services offered

Reputation services offered

Two ways to begin

Two ways to begin

Starting points, not fixed products. Customizable to your needs.

Starting points, not fixed products. Customizable to your needs.

Package 01

Pehuea

Comprehensive Branding

A complete rebuild. Every layer of a brand identity, addressed with gale-force thoroughness.

Approach TO CHANGE

For established Hawaiʻi organizations and founders who (1) need to be recognized as the authority in their field, (2) are preparing for a transition in leadership, and (3) need their brand's credibility to hold on any stage.

What’s Included

Strategy Phase (Unlimited Rounds of Refinement)

  • In-depth 1-1 brand strategy consultations

  • In-depth competitive, market, and audience research

  • Two (2) creative directions to choose from

Design Phase (Up to 3x Rounds of Refinements)

  • Full logo suite

  • Complete color palette and typography system

  • Custom brand patterns

  • Your choice of two (2) Featured Package Add-ons

Beyond Delivery

  • Full walkthrough of your brand system

  • Ongoing consultation access

  • Brand reputation check-in

TYPICAL timeframe

Kickoff to handoff

6–8 weeks

Ideal for

Established brands

Founders

Package 01

Pehuea

Comprehensive Branding

A complete rebuild. Every layer of a brand identity, addressed with gale-force thoroughness.

Approach TO CHANGE

For established Hawaiʻi organizations and founders who (1) need to be recognized as the authority in their field, (2) are preparing for a transition in leadership, and (3) need their brand's credibility to hold on any stage.

What’s Included

Strategy Phase (Unlimited Rounds of Refinement)

  • In-depth 1-1 brand strategy consultations

  • In-depth competitive, market, and audience research

  • Two (2) creative directions to choose from

Design Phase (Up to 3x Rounds of Refinements)

  • Full logo suite

  • Complete color palette and typography system

  • Custom brand patterns

  • Your choice of two (2) Featured Package Add-ons

Beyond Delivery

  • Full walkthrough of your brand system

  • Ongoing consultation access

  • Brand reputation check-in

TYPICAL timeframe

Kickoff to handoff

6–8 weeks

Ideal for

Established brands

Founders

Package 02

Holunape

Focused Branding

A targeted refresh. Focused on what needs sharpening, handled with breeze-light precision.

Approach TO CHANGE

For growing Hawaiʻi organizations and start-ups who (1) are preparing for launch, (2) need a refresh that keeps pace with their growth, and (3) want their brand to stay visually cohesive across every touchpoint.

What’s Included

Strategy Phase (Up to 1x Round of Refinement)

  • Focused research on audience and positioning

  • Two (2) creative directions to choose from

Design Phase (Up to 2x Rounds of Refinement)

  • Full logo suite

  • Core color palette and typography system

Beyond Delivery

  • Walkthrough of your brand system

TYPICAL timeframe

Kickoff to handoff

3–5 weeks

Ideal for

Growing brands

Startups

Package 02

Holunape

Focused Branding

A targeted refresh. Focused on what needs sharpening, handled with breeze-light precision.

Approach TO CHANGE

For growing Hawaiʻi organizations and start-ups who (1) are preparing for launch, (2) need a refresh that keeps pace with their growth, and (3) want their brand to stay visually cohesive across every touchpoint.

What’s Included

Strategy Phase (Up to 1x Round of Refinement)

  • Focused research on audience and positioning

  • Two (2) creative directions to choose from

Design Phase (Up to 2x Rounds of Refinement)

  • Full logo suite

  • Core color palette and typography system

Beyond Delivery

  • Walkthrough of your brand system

TYPICAL timeframe

Kickoff to handoff

3–5 weeks

Ideal for

Growing brands

Startups

Package 02

Holunape

Focused Branding

A targeted refresh. Focused on what needs sharpening, handled with breeze-light precision.

Approach TO CHANGE

For growing Hawaiʻi organizations and start-ups who (1) are preparing for launch, (2) need a refresh that keeps pace with their growth, and (3) want their brand to stay visually cohesive across every touchpoint.

What’s Included

Strategy Phase (Up to 1x Round of Refinement)

  • Focused research on audience and positioning

  • Two (2) creative directions to choose from

Design Phase (Up to 2x Rounds of Refinement)

  • Full logo suite

  • Core color palette and typography system

Beyond Delivery

  • Walkthrough of your brand system

TYPICAL timeframe

Kickoff to handoff

3–5 weeks

Ideal for

Growing brands

Startups

Featured Package Add-ons

Featured Package Add-ons

Something else?

Just ask! Let's see what we can create.

Get in touch →

Your investment looks different.

Your investment looks different.

Every brand’s investment
looks different.

A fixed number do not reflect the uniqueness of every project. The right investment depends on the scope of your project. I take the time to understand your situation first, then propose a customized project built around it.

A fixed number do not reflect the uniqueness of every project. The right investment depends on the scope of your project. I take the time to understand your situation first, then propose a customized project built around it.

Book a Consultation

What Clients Are Saying

"He is able to capture the visual identity and then he intentionally is able to bring it to the canvas where it doesn't look generic, it looks authentic. It looks like who we are."

Lani Weigert

President, Paiāulu

"He is very relationship driven, intentional, very committed to building trust. And I think that is why he and his designs are so successful."

"He is very relationship driven, intentional, very committed to building trust. And I think that is why he and his designs are so successful."

Ashley Kierkiewicz

Chief Executive Director, Nā Leo TV

"I am [now] doing things that I wanted to do for a long time that I haven't had the time for, or felt energized to do. I feel much more integrated and it feels like Hoʻoulu Lāhui is much better represented with this appropriate brand and comprehensive intention to the branding process."

Susie Osborne

Co-founder, Ho'oulu Lāhui

"He grew up here. He knows everybody. And so, I think if you are trying to do something that is of this place, then he would be, I would say, [an] essential ingredient to that."

"He grew up here. He knows everybody. And so, I think if you are trying to do something that is of this place, then he would be, I would say, [an] essential ingredient to that."

Amedeo Markoff

Chief Executive Director, Hale Hālāwai O Puna

Currently booking for Q4

Let’s protect what you're building.

Book a Consultation