Hoʻoulu Lāhui
Hoʻoulu Lāhui is a non-profit organization (501 (c)(3), formed in 1995, with the purpose of awakening Hawaiian culture, values, beliefs, and lifestyle, in partnership with the community, to achieve unity, harmony, and total well-being (Lokahi).
Problem
The nonprofit organization lacked credibility due to weak visuals despite 25+ years of positive impact on the Native Hawaiian community.
Solution
A brand refresh and new online presence to strengthen reputation as a recognizable leader in Native Hawaiian empowerment.
